This post applies to existing Ad Configurations for Michael Lennox's particular Ad Strategy.
Most of ML's ads are already setup and simply require regular maintenance to get going.
This includes:
- new moon ads (run for 14 days)
- full moon ads (run for 14 days)
- origin story ads (run until further notice)
- monthly / quarterly forecast ads (run until further notice)
- special event ads (run until further notice or otherwise specified)
When changing ads, be sure you:
- turn off the old ad
- activate the new ad
- Update links in the technical ad strategy
- Update images in the visual ad strategy
For new/full moon ads:
- Update the links for the buttons to go to the new/full moon article on the ML site
- Ensure that there is a version with a video, and a version with text only
- Ensure that any new ads that we create are referenced as existing posts in any other ad set.
- ex: Phase 1 text only would contain a new ad, but phase 2 would reference that ad as an existing post
If this article is used as a reference to a task, it's expected that the ad configuration is already completed and you will simply need to rotate/add to the content.